Wednesday, 17 September 2014

Duke of Delhi in the final of Virgin Start-up Foodpreneur 2014, judged by Sir Richard himself!

Well what an exciting day! Our client Duke of Delhi made it to the final two in the category 'Most Exciting New Brand'. We were up against another great new product, 'Proper' Baked Beans. Both had passion, enthusiasm, a unique product, and elephants in the logos!

The stand got so busy I had to turn Duke of Delhi and go behind the counter to help elaborate on the Duke of Delhi story and brand, and encourage people to try the product - Indian spiced chocolate with a crunch of Bombay Mix inside. The branding AND the product went down extremely well, great to hear so many compliments from so many passionate food loving people.

The judging began, presented by Michela Chiappa, and judged by Melissa and Jasmine Hemsley, Mina Holland (editor of Guardian Cook), Paul Lindley of Ella's Kitchen, and of course the one and only Sir Richard Branson - who was the judge in our category!

Unfortunately Mr Branson chose the more healthy, beany option over Duke of Delhi's Anglo-Indian chocolate fusion. But second place is definitely still to be celebrated, and many new contacts (and I think a few new customers) were made...
I think the other runners-up deserve a special mention for all their effort and positivity! Especially Katie & Jane from NotDogs, who were grinning til the end!

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